Privacy policy
Last updated: 2 Oct 2026
This Policy explains what SmartPlate, operated by 410 LLC, collects, why, who we share it with, and your rights. It works alongside our Terms of service.
1. Information we collect
Account & identity. When you sign in (via our identity provider, Auth0), we receive a unique account identifier and basic profile details, and we store your username and dietary preferences. We do not store your password.
Content you create. Recipes, edits, ratings, reviews, meal plans, shopping lists, and recipe images. Photos you upload may appear as public recipe imagery (see Section 3). Recipes, ratings, and reviews are public (see Section 3); meal plans and shopping lists are private to your account.
Billing data. When you subscribe, Stripe processes your payment details. We do not store your full card number — only a Stripe customer identifier and your subscription/trial status.
Agent & API activity. If you connect an AI agent, someone in the household signs in and approves the connection, and the agent connects through MCP. We keep a log of what that agent did, so you can see it.
Usage & log data. Server logs with a request identifier, your account id, timestamps, IP address, and basic request metadata, used for security, debugging, and reliability.
2. How we use your information
We use your information to provide and operate SmartPlate, process your subscription and trial and prevent payment fraud, let you connect agents and see what they did, secure the service and meet legal obligations, and communicate with you about your account and billing. Where GDPR/UK GDPR applies, we rely on performance of a contract, legitimate interests (security and improvement), consent, and legal obligation.
3. Public contributions
SmartPlate has no private recipes. Your recipes, ratings, and reviews are public and discoverable by other users and by AI agents, attributed to the account identifier (handle) you choose. That includes photos you upload when you save a recipe. Plans and shopping lists stay private to your account. Because we canonicalize content (the same recipe from many sources becomes one shared entry) and others may build on public Contributions, we may be unable to fully remove already-shared content after deletion. Don’t submit anything private or confidential.
4. Who we share it with (sub-processors)
We don’t sell your personal information. We share it only with service providers that help us run SmartPlate, under contract:
| Provider | Purpose |
|---|---|
| Auth0 (Okta) | Authentication / sign-in |
| Stripe | Subscription payments (we never store full card details) |
| Amazon Web Services (S3) | Recipe image storage |
| OpenRouter, and the AI model provider it routes each request to (today Google, through Vertex AI) | Sending content to the AI model that structures a recipe, writes your proposed-week notes, or labels recipes by meal. The model provider may not keep that content or train on it. OpenRouter does not train on it (see the AI note). |
| Neon | Application database |
| Render | Application hosting |
| Resend | Transactional email |
AI note: SmartPlate does not use your data to train AI models. Our servers send content to an AI model, through OpenRouter, in three cases: when you ask us to turn a recipe you paste, photograph, link, or email into structured recipe data; when we write the short notes on your proposed week, which uses the proposed recipes and any household notes in your preferences; and in a weekly pass that labels untagged public recipes as breakfast, lunch, or dinner. Each is capped. Agents you connect bring their own AI and operate under their own providers’ terms.
We may also disclose information to comply with law, enforce our Terms, or protect rights and safety, and in a merger or acquisition (with notice where required).
5. Data retention
We keep your account and content data while your account is active. After deletion, we remove or de-identify your private account data within 30 days, except already-public Contributions (Section 3) and records we must keep for legal, tax, security, or fraud-prevention reasons (for example, billing records for up to 7 years).
6. Security
We use measures such as encryption in transit and access controls. No system is perfectly secure, but we work to protect your data and will notify you of a breach where required by law.
7. Your rights
Depending on where you live, you may have rights to access, correct, delete, port, or restrict your personal data, to object to certain processing, and to withdraw consent. California residents have rights under CCPA/CPRA; we do not sell or “share” personal information as defined there. To exercise a right, contact support@highway410.com and we’ll respond within the legally required time. You won’t be discriminated against for exercising your rights.
8. International transfers
We and our providers may process data in the United States and other countries. Where required, we rely on appropriate safeguards (such as Standard Contractual Clauses) for transfers out of the EEA/UK.
9. Children
SmartPlate is not directed to children under 13, and we don’t knowingly collect their data. If we learn we have, we’ll delete it.
10. Changes to this Policy
We’ll post changes here and, for material changes, notify you via email or in-app. The “Last updated” date shows the latest version.
11. Contact
Privacy questions: support@highway410.com.